Site Search & Discovery
Stell Media is an e-commerce site search consultancy for catalogues from 5,000 to 2 million SKUs. We improve search relevance, rescue zero-result queries, and tune product discovery, so shoppers find what they typed and buy it. Most teams see first value within three to four weeks. Whether you run Algolia, Coveo, Bloomreach, or Shopify, our specialists and AI-assisted workflows turn your search box into a measurable revenue channel.
The problem
Why Site Search Is Your Highest-Intent Surface
On most large catalogues, roughly a third of revenue passes through the search box, and about a tenth of those searches return nothing. Yet search often runs on whatever ranking your platform shipped with, not on what converts. Synonyms are incomplete, filters are inconsistent, and nobody owns the zero-result report, so the same failed queries repeat every week.
Shoppers who use site search are closest to buying. They typed exactly what they wanted, so every failure is a sale you had already earned and lost at the last step. Search also exposes weak product data. Missing attributes and inconsistent taxonomy break relevance, which is why we pair this service with product data optimisation.
What You Get from Our Site Search Optimisation Service
Every engagement ships four concrete deliverables.
Relevance Rebuild
We rewrite ranking, boosting and tie-breaking rules against your own conversion data instead of platform defaults. The products that sell rank first for the queries that matter most.
Zero-Result Rescue
We map every failing query to a synonym, a redirect or a catalogue gap. A weekly loop then catches new zero-result searches before they cost you revenue.
Facet and Filter Design
We design search filters around how buyers actually narrow down their choices. They are built on product attributes that are complete and consistent enough to trust.
Search Analytics Layer
A dashboard tracks search revenue, exit rate and query coverage, so your search box finally has an owner and a number.
How We Run Site Search Optimisation, Week by Week
Query Audit
We pull 90 days of query logs, cluster them by shopper intent and rank failures by lost revenue.
Relevance Build
Synonyms, boosts and rules are written and staged against a frozen test set of real queries before anything goes live.
Merchandising Rules
Category and campaign overrides are handed to your team with a simple editing surface.
Weekly Tuning Loop
New failing queries are triaged every week, so search stops being a project and becomes a habit.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Site Search & Discovery FAQs
Usually not. In roughly four out of five audits, the platform is capable and the configuration is the problem. If we recommend a change, you get the reasoning and the cost of both options before anyone commits.