Insights & Field Notes — AI Marketing Tests and Teardowns

Insights & field notes

Short, practical notes for commerce leaders on search, product data and marketplaces.

Stellmedia strategists working with AI marketing data

Featured

Founder perspective, 4 min read

“We may miss Friday’s launch”: the update a client should receive

Early warning only helps when it arrives with the impact, the options, a recommendation and the decision needed.

Read the breakdown

3 posts

Commerce decision3 Oct 2026, 3 min readWhat should change after a PIM goes live?Judge a PIM by the work it removes and how reliably it publishes, not only by migration completion or SKU count.

Marketplace briefing27 Sept 2026, 3 min readMarketplace sales are up. Is margin keeping up?Evaluate listings, advertising, promotions and channel costs together, using commercial definitions agreed with finance.

Marketplace operations21 Sept 2026, 3 min readWho owns a price change across stores and marketplaces?A campaign price change needs a complete handover across content, feeds, account settings and approval owners.

Seeing one of these problems in your catalog?

These notes come from the search, product data and marketplace work we do every week. Tell us your catalog size, your platforms and the metric you need to move. A specialist replies within one business day.

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