Ecommerce Website Development
Most replatforms improve the admin experience and quietly damage organic performance. We build with discovery, data and speed as constraints from the first sprint.
The problem
A faster site with worse data is a worse site
Migrations lose revenue in predictable places: URL and redirect handling, structured data, facet architecture and attribute coverage. All four are cheap to design in and expensive to retrofit.
We run builds with a pre-agreed performance and discovery budget, tested every sprint rather than audited at the end when nothing can change.
What you actually get
Every engagement ships these. No line items you cannot point at.
Storefront build
Theme or headless build with component-level performance budgets enforced in CI.
Discovery architecture
Search, facets and category structure designed against real query data before design starts.
Migration safety
Redirect mapping, structured data parity and a rollback plan, validated on staging with real crawl data.
Speed budget
Core Web Vitals targets agreed at kickoff and tested per sprint, not negotiated after launch.
Typical outcomes
0.0s
Median largest contentful paint at launch
+0%
Organic sessions retained above pre-migration baseline
0 weeks
Median build, kickoff to go-live
How we run it, week by week
Architecture
Discovery model, data requirements, redirect strategy and performance budget agreed and written down.
Build sprints
Two-week sprints with a live staging URL, performance tested every sprint.
Migration rehearsal
Full dress rehearsal including redirects, feeds and structured data before the real cutover.
Stabilisation
Four weeks of monitoring on rank, speed and conversion, with a fix budget reserved.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Questions buyers ask us
Themed unless you have a specific reason that survives scrutiny, because headless moves cost from build into maintenance. We will show you the total cost of both for your case.