Marketplace Management & Growth
Marketplaces reward operators, not campaigns. We run listings, advertising and account health as one loop because on Amazon they are one loop.
The problem
Your marketplace performance is a content problem being treated as an ads problem
Ad spend on a weak listing subsidises a weak conversion rate forever. Organic rank on Amazon follows conversion, so the listing work compounds and the ad work does not.
We sequence it the other way around: content, then availability, then advertising, with account health monitored throughout because one suppression undoes a quarter.
What you actually get
Every engagement ships these. No line items you cannot point at.
Listing rebuild
Titles, bullets, A+ content and backend keywords rebuilt against category search data and competitor gaps.
Advertising management
Sponsored Products, Brands and Display run against contribution margin, not blended ROAS.
Account health watch
Suppression, policy and stock-out monitoring with same-day response, because the downside is asymmetric.
Buy box and pricing
Repricing and buy-box diagnostics so you stop losing sessions you already paid to attract.
Typical outcomes
+0%
Median marketplace revenue growth in year one
−0%
Blended acquisition cost after listing work
0.0×
Return on ad spend at steady state
How we run it, week by week
Account diagnostic
Listing quality, ad structure, account health and availability scored in one report.
Content first
Highest-revenue ASINs rebuilt before any budget change, so ads land on pages that convert.
Ad restructure
Campaigns consolidated into intent-shaped groups with margin data in the bidding logic.
Weekly operating loop
Search-term harvesting, listing iteration and health monitoring on a fixed weekly cadence.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Questions buyers ask us
We work in both, and the operating model differs enough that we scope them separately. Hybrid accounts get one plan covering the overlap.