AI Search Optimization (AEO & GEO)
Answer engines do not rank pages, they assemble answers. Being visible means being the most retrievable, most verifiable source on a question your buyer is actually asking.
The problem
Two thirds of what people call AEO does nothing measurable
We instrumented 40 client pages across four answer engines for 90 days. Keyword density in headings, bolted-on FAQ schema and llms.txt files produced no citation change outside noise. Claim density, structured product data and clear attribution moved it every time.
The work is measurement first. Without a frozen prompt battery you cannot tell the difference between a real gain and a model update.
What you actually get
Every engagement ships these. No line items you cannot point at.
Prompt battery
30 to 50 buyer-language prompts across comparison, suitability and objection intents, frozen and run weekly.
Retrievability fixes
Claim-dense page structure and consistent product data so any engine reading you reaches the same conclusion.
Entity and attribution
Named authors, dated updates and a clean entity graph, so you are credited rather than paraphrased.
Citation reporting
Monthly report on cited answers by engine and by prompt intent, with the raw responses attached.
Typical outcomes
+0%
Lift in cited answers across our test set
0 days
Median time to first new citation
0 engines
Tracked: ChatGPT, Perplexity, Gemini, AI Overviews
How we run it, week by week
Baseline
Prompt battery written and run against every engine. Verbatim responses stored, not just scores.
Diagnosis
Where you are absent, paraphrased, or misdescribed, and which source pages are driving it.
Corpus work
Data consistency, claim structure and comparison coverage, highest-intent prompts first.
Re-run and drift report
Same battery, same engines. We report the drift and what caused it, including model-side changes.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Questions buyers ask us
It shares infrastructure and diverges on strategy. Ranking rewards authority signals; being cited rewards verifiable, retrievable claims. Pages that do well at one frequently do not do well at the other.