Creative & Social Media
Three hundred variants across three accounts. Six beat control by more than 20%, and all six shared a structural property nobody had written into the brief.
The problem
The useful output of a creative test is the pattern, not the winner
Every winner in our largest test named a specific, slightly unflattering constraint in the first three seconds. Not a benefit, a limitation. Specificity reads as honesty, and honesty is the cheapest conversion lever nobody wants to pull.
That pattern was only visible because we kept structured metadata on all 300 variants, including the 294 that lost.
What you actually get
Every engagement ships these. No line items you cannot point at.
Hook system
A named library of angles with performance history, so each batch tests a hypothesis rather than a mood.
One axis per batch
Hook, format and offer tested separately, because mixing them means learning nothing reusable.
Production
Static, motion and UGC-style assets produced at the volume the testing cadence actually needs.
Structured test log
Every variant tagged and retained, winners and losers, so patterns surface across quarters.
Typical outcomes
0 variants
Tested across three accounts in one cycle
+0%
Median lift from the winning pattern
0 funded
Variants that earned real budget out of 300
How we run it, week by week
Angle workshop
We mine reviews, support tickets and sales calls for constraints and objections worth leading with.
Generate wide
Volume production against one axis, with tagging built in from the first asset.
Judge narrow
A brutal shortlist gets real budget. Cheap generation is only useful with a hard shortlist step.
Pattern readout
What the winners shared, written up as a reusable rule for the next cycle.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Questions buyers ask us
Both. Static and motion are produced in house; live-action UGC is cast and briefed by us and shot by a partner network.