AI-Powered Performance Marketing
We turn paid on last, after discovery and data are fixed, because automation amplifies whatever shape your account is already in.
The problem
Optimising to revenue teaches the model to sell your worst products
Most accounts feed platforms revenue and get exactly what they asked for: volume on thin-margin lines. Feeding contribution margin instead changes the answer within a fortnight.
The second constraint is structure. On one account we consolidated 41 campaigns into 9 intent-shaped groups and the learning phase got 2.4 times faster, which did more work than the bidding model did.
What you actually get
Every engagement ships these. No line items you cannot point at.
Margin-fed bidding
Real cost of goods in the conversion signal, so the model optimises the number your finance team recognises.
Account restructure
Campaigns consolidated into intent-shaped groups with enough signal per group to learn in a week.
Guardrails and rollback
Frozen exclusions, a margin floor and a written rollback rule agreed before the model gets authority.
Incrementality testing
Geo and holdout tests on brand and retargeting, so you stop paying for conversions you already had.
Typical outcomes
−0%
Blended CAC reduction by day 60
0.0×
Faster learning phase per campaign group
+0%
Contribution margin on managed spend
How we run it, week by week
Structure and signal
Account consolidation, conversion signal rebuilt on margin, guardrails written down.
Exploration
The model widens deliberately. CAC can rise here, and the exploration budget is agreed in advance.
Consolidation
Winners scaled, losers cut, creative testing framed on one axis per batch.
Monthly incrementality
A live holdout somewhere in the account at all times, so the reported number stays honest.
Stack we work in
Platform-agnostic. We work in whatever you already own and tell you honestly when it is the constraint.
Questions buyers ask us
Because paid traffic landing on a broken search box or a thin product page is the most expensive way to discover those problems. Fixing the surface first changes the economics of every click afterwards.