Education & EdTechSEO and Enrolment Marketing Agency
Stell Media helps universities, colleges, training institutes and EdTech platforms win enrolments when it matters most. Two or three intake windows decide your year, so we combine education SEO, intake forecasting and AI-assisted nurture to reach the right students and parents at the right moment. Our specialists pair automation with human judgement, so every channel works toward qualified enquiries and confirmed enrolments.
Switch industry
Why Education Marketing Breaks During Intake Cycles
Most education marketing teams do not lack effort. They lack timing and clarity. In almost every audit we run, three patterns appear.
Everything Rides on Two Intake Windows
Spending planned evenly across the year misses the weeks that decide enrolment. Enquiries peak in short bursts, yet budgets follow the fiscal calendar. Teams only notice the gap after the intake closes, when it is too late to recover. Strong student enrolment marketing starts with knowing when your applicants actually decide.
Two Audiences, One Message
Students and parents evaluate different things. A student wants curriculum depth, campus life and career paths, while a parent looks for safety, fees and results. A single nurture track underserves both, which lowers conversion and inflates cost per enrolment.
Outcome Proof Buried in PDFs
Placement rates, alumni outcomes and syllabus detail are the deciding evidence, yet they usually sit three clicks deep in a brochure download. Search engines cannot index them, and AI assistants cannot cite them. Moving this proof onto crawlable pages is one of the fastest wins in EdTech SEO.
Our Education Playbook
Forecast the Intake, Then Nurture Two Audiences
Intake Forecasting
Before the cycle opens, we model historic enquiry and enrolment curves so budget lands in the weeks that convert. Our AI-powered performance marketing team shapes paid search and social spend around that curve, not the fiscal calendar.
Dual-Track Student and Parent Nurture
In the first four weeks, we launch separate student and parent journeys, each with the evidence that audience actually asks for. Using custom automation and internal tools, we route enquiries to the right counsellor and trigger the right follow-up automatically.
Outcome Content That Ranks
During the cycle, we publish placement data, alumni stories and curriculum detail as indexable pages instead of downloads. Our SEO and content team builds course, outcome and comparison pages that rank through the intake window.
Cohort Readout
After the cycle, we trace which channels, angles and touchpoints produced enrolments and feed those findings into the next forecast. Each intake becomes smarter than the last.
What we run
Services that move this category
Case Study
Professional Skills Institute With Three Intakes a Year
One professional skills institute spread its budget evenly across twelve months, although three quarters of enrolments happened in six weeks. We modelled the intake curve, split nurture into student and parent tracks, and rebuilt outcome evidence as indexable pages.
+78%
Enquiry to enrolment
−36%
Cost per enrolment
2.4M
Qualified reach
Education Marketing FAQs
Yes, both. The forecasting method is the same, but the buying committee differs. Short-course providers also get a faster feedback loop because their cycles repeat more often.
