Ecommerce & DTCwhere catalogue quality is the growth ceiling
Large catalogues fail in the same three places: the search box, the feed and the product data behind both. We fix the surface before we spend a rupee on media.
Switch industry
+312%
Median ROAS improvement in year one
−73%
Reduction in feed disapprovals
+34%
Lift in search-led conversion rate
500k+
SKUs under management
What actually breaks in Ecommerce
Three failure patterns we see in almost every audit in this category. Each one has a fix we can point at.
A third of revenue, none of the attention
Search drives a huge share of converted sessions and about a tenth of queries return nothing. The affected users were the ones closest to buying.
Attribute debt
Coverage below 70% breaks filters, disapproves feeds and makes you unquotable to answer engines, all at once.
Revenue-fed bidding
Optimising to revenue teaches the platform to sell your thinnest-margin lines faster. Contribution margin changes the answer in a fortnight.
The Ecommerce playbook
Discovery and data first, media last. It is the only order that compounds.
Diagnose the surface
Query logs, attribute coverage and feed health scored together, ranked by lost revenue.
Fix discovery
Relevance rebuild, zero-result rescue and enrichment on the highest-revenue categories.
Turn on media
Margin-fed bidding into an account restructured around intent, landing on pages that now convert.
Compound
AEO coverage, marketplace expansion and creative testing on the foundation already paying.
What we run
Services that move this category
Client snapshot
Home goods retailer, 180,000 SKUs, three marketplaces
Search was returning nothing for 11% of queries and 8% of the Google feed was disapproved. We rebuilt relevance and attribute coverage for the top 40 categories before touching media spend, then restructured 41 campaigns into 9 intent groups fed with real cost of goods.
+312%
ROAS, year one
−31%
Blended CAC
94%
Attribute coverage
Questions from Ecommerce teams
Yes. In roughly four of five audits the platform is capable and the configuration is the problem. If a replatform is genuinely the right call, you get the cost of both paths before anyone commits.
