Hospitality & Travelwhere every OTA booking is a margin decision
Every booking that arrives through an OTA costs you 15 to 25 points of margin. The entire job is shifting demand to direct without losing the volume.
Switch industry
0×
Growth in direct bookings over 12 months
−0%
Reduction in OTA commission share
+0%
Improvement in booking-page conversion
0%
Rate-parity accuracy after monitoring
What actually breaks in Hospitality
Three failure patterns we see in almost every audit in this category. Each one has a fix we can point at.
OTA dependency
The channel that brings volume also owns the guest relationship and takes the margin, and most direct-booking pushes stop at a banner.
Seasonality handled manually
Demand moves weekly and budgets move monthly, so spend is always aimed at last season pattern.
Property pages that do not sell
Multi-property groups end up with thin, templated pages that cannot compete with an OTA listing on the same search.
The Hospitality playbook
Win the branded search, then make the direct path faster than the OTA one.
Channel economics
True cost per booking by channel including commission, so the target is margin rather than volume.
Direct path rebuild
Branded search defence, rate parity monitoring and a booking flow with fewer steps than the OTA.
Demand sensing
Budget shifted weekly against occupancy forecast and local event demand rather than a fixed calendar.
Property content engine
Per-property pages with real local content, refreshed at scale as inventory and seasons change.
What we run
Services that move this category
Client snapshot
Boutique hotel group, 14 properties, two countries
Seventy-one percent of bookings came through OTAs at an effective 21% commission. We rebuilt branded search defence, fixed rate parity leaks, shortened the direct booking flow to three steps, and moved budget weekly against occupancy forecasts.
5×
Direct bookings
−19%
OTA commission share
+47%
Booking conversion
Questions from Hospitality teams
Partially, and honestly it should stay a channel. Our target is shifting the share, not eliminating it. Groups that try to leave OTAs entirely usually lose more volume than margin they gain.
